How Concentration Affects Wear
Higher aromatic concentration means more base materials and fixatives, which slow evaporation. Parfum (20–40%) usually lasts longest but sits close to the skin, while lighter eaux emphasise top notes and require more frequent reapplication (Sell, 2014).
Choosing the Right Format
Consider climate, dress code, and personal tolerance for projection. Eau de parfum balances strength and wearability for most situations. In humid climates, eau de toilette or cologne feels fresher; in cold weather, extrait provides warmth and staying power (Butler, 2000).
Layering and Customisation
Layering different concentrations—such as a matching body lotion followed by an eau de parfum—reinforces longevity without overspraying. Many brands release lighter flankers or cologne versions of popular scents for seasonal rotation (Pybus & Sell, 1999).